Advil is the king of ibuprofen brands. Everybody knows that those little beveled mauve roundies are what you picture in your head when you think of ibuprofen. I liked the old pills, because they were kind of a small middle finger at big pharma, saying "piss off, ibuprofen doesn't have to be a ruddy red color".
Now I don't know anymore. It seems like my off-brand pain reliever has capitulated to the big guys. I mean, it's just a coating for Christ's sake. The medicine is the invisible bit in the middle. What's worst is that these knockoff Advillitos are individually-wrapped doses, so you can't even see them until you've ripped open the little paper packet.
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