It's the Time of the Season

What's your name? Who's your daddy?

Wait, wrong "Time of the Season". Instead, I want to talk about Booberry cereal, the red-headed stepchild of Gereral Mills' horror/food lineup behind that glory hog, Count Chocula. Booberry is getting the spotlight again, as it does every October: first on this week's all-U2 episode of Light Night with Conan O'Brien, in which The Edge revealed during "In the Year 2000" that their song "I Still Haven't Found What I'm Looking For" was written after a trip to four different supermarkets failed to turn up a box of the stuff, and now in this recent Something Positive comic.

Erica loves Booberry, so I foresee a large purchase in the near future. No matter how much she buys, I promise it will be entirely consumed before November 10.